Importance of Social Media Marketing

Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic. It is also considered the most effective and cheapest means of promotion.
There is no other low-cost promotional method out there that will easily give you large numbers of visitors, out of which some of the visitors will come back to your website again and again, thereby having active increase in the visitors over the period of time.
Ignore the valuable utility of social media usually will lead to three consequences namely
• The ones who have no or very less knowledge about social media.
• The ones who are interested but they are not familiar on how to use it.
• Those who don’t believe in the value that a social media strategy can bring to any site or business.
The people who don’t understand or realize the value of social media websites, let’s take a look at the benefits of effectively promoting the purpose through social media channels like social bookmarking, video embedding. Developing links and successfully promoting them on social bookmarking sites, the one’s like Digg and StumbleUpon will lead several benefits:
Namely the benefits can be categorized into two categories i.e. primary and secondary traffic and thru high quality links.
• In primary traffic comes the people who come diverted directly from the social media websites and in large amount of visitors whereas in the secondary traffic comes the traffic which is diverted through links from contents across the social media sites.
• In High Quality Links i.e. when one becomes popular on the social bookmarking sites will get you a large number of links, some of which may be topically relevant, some not.