Importance of Social Media Marketing

Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic. It is also considered the most effective and cheapest means of promotion.
There is no other low-cost promotional method out there that will easily give you large numbers of visitors, out of which some of the visitors will come back to your website again and again, thereby having active increase in the visitors over the period of time.
Ignore the valuable utility of social media usually will lead to three consequences namely
• The ones who have no or very less knowledge about social media.
• The ones who are interested but they are not familiar on how to use it.
• Those who don’t believe in the value that a social media strategy can bring to any site or business.
The people who don’t understand or realize the value of social media websites, let’s take a look at the benefits of effectively promoting the purpose through social media channels like social bookmarking, video embedding. Developing links and successfully promoting them on social bookmarking sites, the one’s like Digg and StumbleUpon will lead several benefits:
Namely the benefits can be categorized into two categories i.e. primary and secondary traffic and thru high quality links.
• In primary traffic comes the people who come diverted directly from the social media websites and in large amount of visitors whereas in the secondary traffic comes the traffic which is diverted through links from contents across the social media sites.
• In High Quality Links i.e. when one becomes popular on the social bookmarking sites will get you a large number of links, some of which may be topically relevant, some not.

Wrestling to be knocked out of CWG 2014??

Wrestlers Anita, Alka Tomar or Geeta may not get to defend their gold medals in the next edition of the Commonwealth Games in Glasgow in 2014.

The organizers of the Glasgow CWG have been planning to remove wrestling from the list of disciplines, according to Wrestling Federation of India (WFI) president GS Mander. "It will be very unfortunate if that happens," said Mander.

"Wrestling is an Olympic discipline and the quality of the wrestlers in Commonwealth countries are on the rise, as you have seen in the bouts here. The Glasgow Games organizers, however, are trying to remove wrestling."

Mander said: "The Wrestling Federation of India and the Indian Commonwealth Federation are trying our best to not to let that happen. It will be disappointing if our wrestlers, who won gold here, don't get a chance to defend their titles next time around. And CWG is an important event for our wrestlers."


Read more: The Times of India

Worried about overweight.. Th solution lies in your Kitchen

India, known for its spices: cinnamon, pepper, cardamom, turmeric, red pepper, among others. These aromatic spices have long been used to cure common ailments and are in fact, in Indian tradition, hailed as “medicines of the kitchen”.

In the western countries some of these spices are now being sold in tablet form to help alleviate symptoms of many lifestyle diseases like diabetes, hypertension and cholesterol build-up.

Although we’re inclined to scour the Web in search of the best diets and meal plans, the truth is, some of the tools to weight-loss success are already on your spice rack! Here are five ingredients that not only add flavor to your favorite dishes but can help in your battle against the bulge.

1. Cinnamon(दालचीनी)
A 2003 study published in Diabetes Care showed that as little as one teaspoon of cinnamon per day can boost the body’s weight-loss ability by reducing blood sugar and promoting healthier processing of carbohydrates. It also lowers LDL cholesterol (bad cholesterol) by seven to 27% and total cholesterol by 12 to 26%. Plus, cinnamon has been shown to prevent the metabolic syndrome commonly seen in pre-diabetics. But before you go on piling the spice by spoonful, note that cinnamon contains a chemical called coumarin, which can lead to liver damage if consumed in very large amounts.

2. Red Pepper(लाल मिर्च)
The main ingredient in spicy cayenne—capsaicin, which is also found in other hot peppers—has long been studied for its fat-burning abilities and thermogenic properties (the stimulating of the central nervous system to produce heat in the body, leading to an increase in calorie burning). In fact, Nicholas Perricone, M.D., cites several of these studies in his wildly popular The Perricone Weight-Loss Diet and concludes that capsaicin acts as an appetite suppressant. Many think that cayenne pepper promotes weight loss because it’s simply difficult to overindulge in spicy food. However, later studies performed by the Journal of Obesity also found that the spice increases fat oxidation, “ramps up energy expenditure, and stimulates activity by the sympathetic nervous system”—all which help the body to shed excess weight. Not a fan of fiery cuisine? Not to worry! Research has found that cayenne’s ability to reduce appetite is equally effective whether ingested as food or in capsule form.

3. Black Pepper(काली मिर्च)
Among the dozens of health benefits of this common household ingredient is its ability to improve digestion and promote the absorption of nutrients in tissues all over the body. Plus, its main component—piperine (which gives pepper its pungent taste)—boosts fat metabolism by as much as 8% for several hours after ingesting it. If you want your pepper to pack the most punch, use freshly ground pepper, which has the most concentrated amounts of piperine.

4. Mustard Seed(सरसों के बीज)
Like the other hot ingredients on this list, spicy mustard helps boost metabolism and allows you to burn fat more quickly, thanks in part to its thermogenic properties. Scientists at England’s Oxford Polytechnic Institute recently found that eating just one teaspoon of hot mustard can “boost metabolism 20 to 25% for several hours after eating, resulting in an additional burn of about 45 calories if a 700-calorie meal is consumed.”

5. Ginger(अदरक)
Long used for its medicinal properties, ginger is also an effective diuretic (a substance that increases the elimination of urine). It improves gastric mobility (i.e. it pushes food and waste through the digestive system) and hinders the absorption of cholesterol. Although according to the Mayo Clinic, more study is needed, preliminary evidence suggests that this versatile spice helps to increase metabolism.

Note:
However, do take note that a doctor’s advice is of utmost importance before you increase your intake of these five spices. Excess intake might lead to other complications.

Bad Racist remarks made on Sheila Dikshit, Indian Govenment Objects

External Affairs Minister SM Krishna has described as "totally unacceptable" the remarks made by a TV talk show host in New Zealand against Delhi Chief Minister Sheila Dikshit.

The minister said that the High Commissioner of New Zealand has been asked to meet him.

Earlier this week, TV anchor Paul Henry made offensive remarks on air about how Dikshit's name should be pronounced. He also made derogatory remarks about Indians.

The video is as under...



Before that, Henry had attacked New Zealand Governor General Sir Anand Satyanand, who is of Indian origin.

Henry has reportedly been suspended by his TV station.

In a statement to NDTV, TVNZ said on Wednesday that the video of Henry attacking Dikshit "has been removed from our website. The incident has been the subject of a small number of formal complaints, which means TVNZ's complaints committee must consider whether there has been a breach of the standards set out by the Broadcasting Standards Authority. This is a government body operating under the Broadcasting Act."

Read more at: http://www.ndtv.com/article/india/indian-govt-objects-to-racist-remarks-against-sheila-dikshit-57679?cp